Book a session

Home / FAQ

FAQ

Questions to ask before you raise the budget.

Most ad accounts don’t need more money first. They need someone to ask the uncomfortable questions about the ads. Here are the straight answers.

The problem

Why aren’t my ads bringing in leads?
Usually because they don’t stop anyone. Targeting can be spot on, but if the ad gives people no reason to stop scrolling, you pay full price to be ignored. Check the creative before you blame the audience, the algorithm or the budget.
Is the problem my media buyer or my ad creative?
Your media buyer decides who sees the ad. The creative decides whether anyone stops. With so much targeting automated today, a great media buyer with a weak ad just reaches the wrong reaction faster. Check what they’re distributing before you replace anyone.
My cost per lead keeps rising. What should I check first?
Tracking first, then the ad: does it stop people, does it say one clear thing, is the offer obvious, and does the landing page keep the ad’s promise? A bigger budget won’t save an ad nobody wants to see.
Why are my leads low quality?
Most of the time the ad promised the wrong thing to the wrong person. Vague hooks and free bait attract the curious, not buyers. Qualify inside the creative: say who it’s for, hint at the level, and say what happens next.

The adzFIX Session

What is the adzFIX Session?
A 60-minute ad creative and strategy session on Zoom. Before the call we review your website, ads and landing pages. On the call you get a clear message and angle, a creative direction and a prioritized action plan your team can start on the next day.
What can one hour really do?
A lot, because the review happens before the call. The whole hour goes to decisions: what’s holding results back, what to change first and who should implement it.
What do I need to prepare?
A link to your website or landing page, the ads running now, and one sentence about what isn’t working. We do the rest.
Who is it for?
Owners, marketing managers and in-house teams already running paid campaigns on Meta, TikTok or Google. The bigger the budget, the more every creative improvement is worth.
Who is it not for?
A business that isn’t advertising yet, or one looking for someone to say everything is great.

Price & guarantee

How much does it cost?
$390 for the 60-minute session, including the review of your materials before the call. No retainer and no ongoing commitment.
What if the session isn’t worth it?
If you don’t walk away from the session with real value, you get your money back, no questions asked. The guarantee covers the value of the session, not future campaign results.
Do you guarantee more leads?
Nobody can honestly promise a number. Results depend on your business, your execution and your campaigns. The goal is more and better leads from the same budget.

Working together

Can you just do it for us?
Yes. Your current team can implement, or our team can: ad creative, video, ongoing creative direction, all the way to a full marketing partner. Bigger work is scoped in writing after the session.
Do you replace my agency or media buyer?
That isn’t the goal. The goal is to give your team something much better to run. After the session you decide what makes sense.
How do we meet?
On Zoom, from wherever you are, scheduled in your own time zone.
Do you use AI?
Yes, as a production tool. AI can make almost anything. It can’t always tell you what’s worth making. That judgment is what you’re paying for.

The money is already going out. Let’s make it come back.

One 60-minute session on Zoom. We review your ads and pages before the call, then spend the hour on decisions. $390, no retainer.

Book my session